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German brand, Puma, Product-Recycling Program in Germany

German brand, Puma, launches “Bring Me Back” Product-Recycling Program in Germany. To reduce waste and keep discarded products out of the landfill, the sportswear giant has installed recycling bins in its stores in Germany to collect gently used shoes, clothing, and accessories—regardless of brand or origin.

Bring Me Back bins are currently available in Puma stores and outlets throughout Germany, including Berlin, Düsseldorf, Munich, Hamburg, Augsburg, and Herzogenaurach. The program will roll out to additional markets in October 2012, with a full global launch in January 2013.

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